Platform
Solutions
Resources
OTT platforms have changed how we watch shows and movies; but that's not all they're changing. For marketers, these platforms offer a chance to reach specific audiences through ads. Audience segmentation is the process of dividing viewers into groups based on shared traits to create targeted OTT marketing. Here's how to do it effectively.
Getting your ads right makes all the difference, and you need a reliable platform provider to make it happen. Contact Lightcast.com today to learn more and see how we help.